Analysis of Service Quality, Sustainable Environment, and Marketing Promotion on the Satisfaction of Az-Zahrah Vocational School Students and Their Decision to Choose as a Mediating Variable

In this study, the variables of service quality, sustainable environment, and promotion and choice decisions were used as mediators to evaluate the variables that influence the satisfaction of AZ-ZAHRAH vocational school students. To ensure that the Sustainable Development Goals (SDGs) are properly fulfilled, the fourth goal of quality education is one of the concepts that can be applied in schools. To achieve the fourth goal of quality education, the government, schools, and the entire school community must work together. The SDGs inform all schools that implementing environmental sustainability in the education sector is important. This study employs a quantitative approach using the Structural Equation Modeling program, which performs Partial Least Square analysis. The study found a positive and significant relationship between service quality, sustainable environment, and promotion factors and student satisfaction at SMK AZ-ZAHRAH through choice decisions as mediating variables. The purpose of this study is to contribute theoretically to the literature on service quality analysis, environmental sustainability, and promotion of student satisfaction through decision-making as a mediating variable. The practical contribution is that the results of this study provide hope for SMK Az-Zahrah Jakarta Utara to identify effective strategies to strengthen its position in the education market, offer recommendations to school administrators for improving the attractiveness and quality of education, and support the achievement of relevant sustainable development goals.